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Inside and Out Campaign 2018

Top model Gisele Bündchen and fashion influencer Chiara Ferragni are the new ambassadors of the Intimissimi #insideandout campaign. These two inspiring women, that knew how to make an impact on the world, will be the main faces of the campaign. Two women that express their femininity while sharing the Intimissimi idea that every woman can feel self confident with the right lingerie. Intimissimi wants to go beyond the appearances, changing the idea of sensuality and desire that characterize the lingerie world, emphasizing ethic and ambition. The #insideandout campaign is more than just an advertising campaign: it is a storytelling dedicated to successful women inspiring others with their own lives. The external beauty of a woman is just a result of her inner strengh and personality. A beautiful soul can be seen, just like the lingerie they wear: it is always there, but you cannot always see it. Strengh and personality are the key words to describe this avantgarde and brave project that wants to portray completely clothed women for a lingerie brand. Intimissimi, the new #insideandout campaign, revolutionizes the communication standards, bringing to life a new way to see the lingerie: not something to show, but something to live in day by day.