Intimissimi - Underwear since 1996 - Intimissimi  Intimissimi was an 1986 off-shoot of Calzedonia. Over 15 years of experience make Intimissimi the European leader in underwear.  Apparel & Accessories > Clothing > Underwear & Socks

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ntimissimi has had a rich and fruitful history. The extraordinarily successful formula, devised by CALZEDONIA, has shone brightly ever since its creation in 1986. Intimissimi is a true Italian success story. The brand has become the market leader in underwear in Europe.

The winning combination of high-quality products, romance and imagination has won loyal custom all over the world. The brand's collections, which are updated weekly, are adored by men and women alike because they offer an innovative natural look; an approach that is more subtle and receptive to modern needs.

The Intimissimi brand is a part of the successful Italian company, Calzedonia S.p.A Group. The brand boasts an extensive global franchise network whose shops set the benchmark in sensual, romantic and comfortable underwear.


The Intimissimi brand is established. The first stores open in Italy and abroad.


Intimissimi reaches major milestone of 100 retail outlets.


The Intimissimi brand celebrates its 10th anniversary with a limited edition Vintage range.


Intimissimi produces Heart Tango, a short film directed by Gabriele Muccino and starring Monica Bellucci.


Intimissimi launches the Beauty Range.
Alyson Le Borges, actress and niece of Alain Delon, endorses the new Shapewear Range.


Intimissimi embraces eco-sustainability and launches the "Recycle your Bras" initiative.


Intimissimi reaches 1020 retail outlets in 23 different countries around the world.

Key dates

    Romantic because it inspires
    the imagination and emotions,
    sensual because it enhances
    natural because it embodies
    grace and reflects modern
    style and needs...

    • Italian brand
    • Creativity and Style
    • Choice
    • Price/quality
Style Research


Each collection features unique designs and cutting-edge materials in all the hottest colors and styles of the season.

The women's collection is sensual and sophisticated, taking its inspiration from timeless Italian style and features a wide variety of exquisite panties, bras, guêpières and slips in silk, cotton and lace. The men's collection features more casual styles in comfortable stretch cotton and is designed to ensure all-day-long comfort.

The brand's winning formula is to offer stylish pieces with an unbeatable quality to price ratio.


The San Zeno Foundation is an non-profit humanitarian organization supported by Calzedonia S.p.A. to promote cooperation and development projects around the world targeted specifically at helping people from the world's poorest countries and other communities in need build their own future through educational, work and vocational training projects.

Calzedonia supports the activities of the San Zeno Foundation financially through donations which fund the foundation's many projects.
Every year, in October and November, Calzedonia S.p.A. donates 3% of total takings earned through its Italian retail outlets.

Intimissimi joins the eco-sustainability cause and launches a unique initiative: the scrapping and recycling of old bras.

The "Recycling your Bras" project has seen special containers erected in all of Intimissimi's flagship stores to collect old bras, no matter what the brand.
The material from the scrapped bras is being used to manufacture soundproof insulating board thereby helping to reduce waste and alleviate noise pollution.
For more information on the initiative, read the rules and regulations.

In 2001, a crèche was opened at the Intimissimi plant in Vallese di Oppeano near Verona for the children of the company's employees, mostly women. The decision to open the crèche has helped our workforce achieve a better home-work balance.

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